The Future of Digital Lego Building: A Safe and Inspiring Metaverse for Children

In an exciting development, The LEGO Group and Epic Games have announced a long-term partnership to shape the future of the metaverse. This collaboration aims to create a safe, inspiring, and beneficial digital experience for children and families around the world.

The importance of making the metaverse safe cannot be overstated. As Niels B Christiansen, CEO of The LEGO Group, emphasized: 'Kids enjoy playing in digital and physical worlds and move seamlessly between the two.' It is crucial that we provide a positive space where kids can explore their creativity without facing any risks or harm.

The partnership will focus on developing life-long skills such as creativity, collaboration, and communication through digital experiences. By doing so, children will gain access to tools that empower them to become confident creators, delivering amazing play opportunities in a safe and positive environment.

One of the key aspects of this partnership is the creation of an immersive, creatively inspiring, and engaging digital experience for kids of all ages to enjoy together. This will enable families to bond over shared activities, fostering a sense of community and social connection that is essential for children's development.

The metaverse has vast potential to revolutionize the way we play, learn, and interact with each other. By joining forces, The LEGO Group and Epic Games are committed to making this virtual world safe, fun, and inspiring for children and families. As they continue to shape the future of the metaverse, one thing is clear: the possibilities are endless, and the potential benefits are immense.

In conclusion, the partnership between The LEGO Group and Epic Games marks a significant milestone in the development of the metaverse. By prioritizing safety, inspiration, and benefit for all, these two companies are paving the way for a brighter, more imaginative future for children around the world.

Digital lego building